论文部分内容阅读
2012年上半年,中国服装出口持续低迷,数量增长乏力,增速大幅放缓。外贸不景气,中国服装企业投资却热力不减;市场消费出现回暖,但通货膨胀带来的服装涨价或成为继续拉动内需的阻碍。在国内,出口的大幅收缩相信会促使一部分服装代工企业转向内销和创品牌的模式,市场消费出现回暖,整体将有利于国内经济的回升。然而,由于通货膨胀、综合经营成本的增加,服装价格依然持续上涨,服装零售的进一步发力以及市场消费力的持续恢复成为需要关注的重点。
In the first half of 2012, China’s garment exports continued to be sluggish with the sluggish growth in volume and a sharp slowdown in growth. The downturn in foreign trade, the investment in Chinese garment enterprises is not diminished; market consumption rebounded, but the inflation caused by clothing prices or continue to drive domestic demand impede. At home, the sharp contraction in exports is believed to prompt some garment OEMs to shift their sales to domestic brands and create brands. Market consumption will pick up and the overall economy will rebound. However, due to inflation and general operating costs, apparel prices continued to rise. The further development of retail apparel and the sustained recovery of market spending power have become the focus of attention.