宣传管理是广播电视媒体确保党的“喉舌”性质的重要环节,这项工作的好坏直接关系到党的路线、方针、政策能否及时、准确地得到宣传贯彻,特别是我国在建立社会主义市场经济体制和加入世界贸易组织后,加强对广播电视各类节目、栏目的管理就显得更为重要。 The propaganda and management is an important link in the radio and television media to ensure the party’s “mouthpiece” character. This work is directly related to whether the party’s line, principles and policies can be promptly and accurately publicized and implemented, especially in the establishment of our country After the socialist market economic system and accession to the World Trade Organization, it is even more important to step up the management of radio and television programs and sections.