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提起CI,我想许多人会感到很陌生,然而它却已在国外成长了几十年了。下面就让我们大致的了解一下CI的情况。 CI的萌芽起源于本世纪初的欧洲,而系统化了的CI理论的运用,一般来讲,可追溯到50年代中期的美国。IBM公司不满于企业原有的形貌,首先推行CI计划。瓦特森董事长问其设计顾问艾略特·诺伊斯:“IBM公司的优点是具有开拓者的精神和创造性,公司应如何把这些特色有效地传达给世界人士呢?”诺伊斯回答说:“应该透过一切设计来传达IBM的优点和特色,并使公司的设计应用统一化。”其后他们聘请杰出设计师保罗·兰德负责设计,将富于个性和视觉冲击力的优美
Lift CI, I think many people will feel strange, but it has grown abroad for decades. Let’s take a general look at the CI situation below. The origins of CI originated in Europe at the beginning of this century. The systematic use of CI theory, in general, dates back to the United States in the mid-1950s. IBM dissatisfied with the company’s original appearance, the first implementation of the CI plan. Mr. Watson asked his design consultant Elliot Neuss: “The strength of IBM is that it has pioneer spirit and creativity and how can companies effectively communicate these characteristics to people in the world?” Neuss responded : “All design should be used to communicate the strengths and features of IBM and to unify the design and application of the company.” They then hired Paul Rand, a prominent designer, to design and bring the most personalized and visually stunning