从媒介批评的文本层面看,《印象丽江》表现出的是少数民族歌舞的原始仪式在文化娱乐时代的“狂欢”化倾向;从现象层面看,《印象丽江》表现出的是大众娱乐时代,作为大众消费文本的《印象丽江》所具有的接受特质;从文化层面看,《印象丽江》表现出全球化时代,人类文化回归于本土的寻根意识。从三个层面来解读,有利于产生积极的批评效果,从而客观对待民族文化在向大众娱乐文化转化过程中出现的问题。 From the perspective of media criticism, Impression Lijiang shows the tendency of “carnivalization” of the original ceremonies of ethnic song and dance in the era of cultural and entertainment. From the perspective of phenomenon, Impression Lijiang shows mass entertainment In the era, “Impression Lijiang” as a mass consumption text has the accepting traits. From a cultural perspective, “Impression Lijiang” shows the root-seeking consciousness of human culture returning to the local community in the age of globalization. Interpretation from three aspects is conducive to producing positive criticism, so as to objectively treat the problems that arise in the process of transforming national culture into mass entertainment culture.