软实力是改革开放中发明的新词汇。何谓软实力?运用自身的感召力与吸引力,而不是运用武力威慑或金钱诱惑才能达到目的的能力。软实力有一个基本特征:让受众在没有任何外来强迫的情况下,心甘情愿地信服与接受。胡平认为,硬实力与软实力的功能各有千秋。硬实力是有形的,如资金、资源与厂房、设备、原材料等,属于基础性的。软实力是无形的,如科技、教育、人才、经营管理乃至观念、理念等,属于品牌性的。在经济社会 Soft power is the new word invented in the reform and opening up. What is soft power? Use your own charisma and attraction, not the ability to use force deterrence or money temptation to achieve the goal. There is a fundamental feature of soft power: the audience is willingly convinced and accepted without any external coercion. Hu Ping believes that hard power and soft power have their advantages and disadvantages. Hard power is tangible, such as capital, resources and factories, equipment, raw materials, etc., are basic. Soft power is intangible, such as science and technology, education, talent, management and even ideas, ideas, etc., belong to the brand. In economy and society