越来越多的企业已经开始认识到：电子商务通过全球的互联网络，把买家和卖家集合在一起，买卖双方直接进行沟通和交流，商业流通中间渠道的功能将逐渐减弱乃至衰退，商业活动的边际成本趋近于零；这种新的贸易形式所具有的价值，不仅会改变企业本身的生产、经营、管理活动，而 More and more enterprises have come to realize that through the global Internet, e-commerce brings buyers and sellers together and buyers and sellers communicate and exchange directly. As a result, the functions of commercial channels of commercial distribution will gradually diminish or even decline, and commercial activities The marginal cost approaches zero; the value of this new form of trade will not only change the enterprise’s own production, management and management activities, but