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在周星驰电影《长江七号》“席卷”影院时,电影中露面时间约30秒的一汽解放和东风柳汽自卸车,被心细的观众注意到了。业内人士揣测,这是不是重卡企业在尝试新的营销方式?然而,电影热潮几近散去,也未有见到这两家企业借机宣传。无独有偶,在央视热播的电视剧《乡村爱情》中.华晨金杯差不多全系产品都出场亮相,金杯轻卡更是趁机赚足眼球。商用车作为生产资料.在影视剧中的出现频率其实不低。那么,商用车企业是否已经意识到可以通过影视剧进行品牌传播呢?
In the Stephen Chow movie “The Yangtze River VII” “swept ” theater, the movie appearance time of about 30 seconds FAW and Dongfeng Liu steam truck, was careful audience noticed. Insiders speculate that this is not a heavy truck business trying new marketing methods? However, the film boom almost dispersed, have not seen the two companies took the opportunity to promote. Coincidentally, CCTV hit the drama “Country Love.” Brilliance Gold Cup almost all the products are appearances debut, Jinbei light card is taking the opportunity to earn enough eyeball. Commercial vehicles as a means of production in the film and television drama in the frequency of fact is not low. So, commercial vehicle companies have realized that the brand can be transmitted through the drama?