在2007年两会报道中,中央电视台坚持“三贴近”的方针,贴近国家大政方针、贴近两会代表委员、贴近百姓民生,在打造两会宣传声势的同时,以创新为主线,围绕百姓关注的热点话题,用事实、典型和百姓听得懂的语言说话,形式更易于接受,报道手段更丰富,名牌栏目和新媒体的优势更充分发挥,沟通传递百姓心声的渠道更畅通、速度更快捷。翻新老品牌创造新品牌今年两会报道中,各频道通过品牌节目的改革创新和个性化的特色节目,进一步凸显了各频道两会报道的品牌特色。在“新闻联播”中特别新设“两会一年间”板块作为联播两会报道的新品牌,在时间上以“年”为脉络主线,强调节目的历史纵深感与厚重感;在空间上,实现了会内会外实时联动, In the reports of the two sessions in 2007, CCTV adhered to the principle of “three closer to each other”, adhered to the principle of major state policies, approached the NPC and CPPCC members, and put people’s livelihood close to the people’s livelihood. While building the propaganda power of the two sessions, Hot topic, with facts, typical and the people can understand the language to speak, the form is more acceptable, more extensive reporting tools, brand columns and new media give full play to the advantages of communication channels to communicate more people’s voices faster and faster. Renovating old brands and creating new brands In the two sessions of this year’s report, the channels have highlighted the brand features covered by the two sessions of each channel through the reform, innovation and personalized programs of brand programs. In the “News Network” in the new special “two sessions a year ” section as a new brand of network coverage of the two sessions, in time to “year ” for the main line, emphasizing the program’s historical sense of depth and severity; In space, it realizes the real-time linkage between the inside and outside the meeting,