公关活动的基本原则一个社会组织要想建立良好的公共关系,必须开展一系列有目的、有计划的公关活动。而公关活动必须在正确的方针、原则指导下进行,才能达到预期目的。根椐公关的基本思想和历史经验的科学总结,公关活动应遵循下列四项 The basic principles of public relations activities A social organization in order to establish good public relations, we must carry out a series of purposeful and planned public relations activities. The public relations activities must be guided by the correct principles and principles in order to achieve the desired goal. According to the basic idea of ​​public relations and scientific experience of historical experience, public relations activities should follow the following four