“一日大奉送”败在哪里? 在1995年岁末南通商界的那场以服务为主旋律的商战中,南通商界“十巨头”之一、曾经在计划经济时代有过辉煌历史的老牌国有商业企业——南通市人民商场,推出一个为期三个月的服装“每月一日大奉送”活动,即每月由市消协和新闻界人士参加抽签上月“奉送日”,凡在所抽中日期购买的服装,顾客凭购衣票即可领回如数衣款。照理说,这个办法是有很大诱惑力的。商家也指望通过此举打 Where did the “big day giveaways” fail? In the service-oriented business warfare in Nantong’s business community at the end of 1995, one of the “big magnates” of the Nantong business community, a state-owned company that had had a glorious past in the planned economy era. The company, Nantong City People’s Shopping Mall, launched a three-month-long clothing “Monday’s Day” event, which is attended by the city’s consumer associations and journalists every month. In the middle of the date of the purchase of clothing, customers can buy clothes tickets to get back the number of clothing. It is reasonable to say that this method is highly tempting. Merchants are also counting on this move