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说到频道专业化,我认为海南台整合成旅游卫视的做法向业界提供了一种启示。海南人口不足千万,论人力财力与其他多数台无法相比,但海南台抓住了海南独特的旅游资源和频道专业化的趋势,率先转轨成旅游卫视,抢占了频道专业化的制高点,大大提升了海南岛的知名度、美誉度。这一做法需要跨越性的勇气和前瞻性的智慧,值得其他省级电视媒体的借鉴。
When it comes to channel specialization, I think the integration of Hainan Taiwan into a travel satellite TV provides an inspiration to the industry. Hainan has a population of less than 10 million. On the other hand, Hainan Municipality can not compare with other major stations in terms of manpower and resources. However, Hainan has taken advantage of Hainan’s unique tourism resources and channel specialization. It is the first to transform itself into a travel satellite and seize the high ground of channel specialization. Hainan Island to enhance the visibility, reputation. This approach requires leapfrog courage and forward-looking wisdom, which is worth learning from other provincial TV media.