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公益营销已经成为我国企业营销创新的一种重要举措。本文通过对公益营销内涵的阐释,分析我国企业开展公益营销的现状,探讨我国公益营销的有效措施。
Public service marketing has become an important measure of marketing innovation in China. Through the explanation of the connotation of public service marketing, this article analyzes the present situation of public service marketing in our country and discusses the effective measures of public service marketing in our country.