通过对国际图联、国际营销奖的介绍,提出了四步图书馆服务营销模式,并用范例说明获奖者对四步图书馆服务营销模式出色的应用与理解。分析了我国图书馆服务营销领域存在的主要问题,对我国图书馆早日参加国际性图书馆服务营销活动的竞赛,早日获得国际营销奖,寄予急切的期望。 Through the introduction of IFLA and International Marketing Awards, a four-step library service marketing model is proposed, and an example is given to illustrate the winners’ excellent application and understanding of the four-step library service marketing model. This paper analyzes the main problems existing in the service marketing of library in our country, expresses the eager expectation for our library to participate in the competition for international library service marketing as soon as possible, obtain the international marketing award as soon as possible.