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随着科学技术的飞速发展,来自不同国家及各种文化背景的人们有了越来越多的交流机会。在跨文化交际中,由于文化差异引起的语用失误常常导致交际失败甚至产生不愉快的英语交际。本文阐述了一些影响语言交际的文化因素,进一步探讨大学英语教学中文化教学的重要性。本文的目的在于增强学生的跨文化意识,从而提高他们的跨文化交际能力。
With the rapid development of science and technology, people from different countries and cultures have more and more opportunities for exchange. In intercultural communication, pragmatic failures due to cultural differences often lead to communicative failure or even unpleasant English communication. This article describes some of the cultural factors that affect the communicative language and further explores the importance of cultural teaching in college English teaching. The purpose of this article is to enhance students’ intercultural awareness and to improve their intercultural communication skills.