英国是世界上最早出现印刷广告的国家,1472年由英国人威廉·坎克斯顿署名的招贴式通告成为了世界上最早的用印刷方法制成的广告。英国广告业不仅有着悠久的历史,近代以来英国也一直是西方的广告产业大国和世界广告产业中心之一。而先进管理模式以及合理有效的法律规制有力地保障了英国广告业的蓬勃发展。一、英国广告业的管理模式英国广告业采用政府管理与行业自律相结合的管理模式。其中行业组织自律管理占有极其重 Britain was the first country in the world to have printed advertisements. The placard, signed by Britannique William Hamiltonston in 1472, became the world’s first commercial printed advertisement. Britain’s advertising industry not only has a long history, but in modern times Britain has also been one of the western advertising industry powers and the world advertising industry center. The advanced management mode and reasonable and effective legal regulations effectively protect the vigorous development of the British advertising industry. First, the management mode of the British advertising industry British advertising industry uses a combination of government management and industry self-regulation management. Among them, the self-discipline of the industrial organization occupies the utmost importance