近来,国内连锁商业发展势头很强。在上海,这种新的经营形式已成为商业发展的一个热点;在广东,“8字”、“美佳”等连锁店已形成先声夺人之势;北京的连锁公司更是一下了发展到20多家、门店300多个。 引人注目之处还在于,不只是商业部门瞄准了连锁经营的发展方向,而且不少工业企业也开始借用这种新的营销方式。 Recently, the development of domestic chain business is strong. In Shanghai, this new form of business has become a hot spot for business development; in Guangdong, chain stores such as “8-character” and “Meijia” have formed a head start; Beijing’s chain companies have developed to more than 20, There are more than 300 stores. What catches the eye is that not only the business sector has targeted the direction of the development of chain operations, but many industrial companies have begun to borrow this new marketing method.