陷阱一:奥运营销的考评仅是“奥运=品牌提升+销量暴涨”这样简单的逻辑在现实中是靠不住的。在寡头品牌扎堆、没有草根企业的地方.行业的品牌优势很容易被冲淡。很多企业.如青岛啤酒那样直接将奥运营销的元素整合到终端市场的推广.市场营销对于他们而言.更意味着能直接在终端市场上避免价格战的同时.还帮助他们完成更大的销售量。 Trap one: the evaluation of the Olympic marketing is only “Olympic = brand promotion + sales soaring ” This simple logic in reality is unreliable. In oligopolistic brands get together, there is no place for grassroots enterprises.Industry brand advantage can easily be diluted. Many businesses, like Tsingtao Brewery, integrate the elements of Olympic marketing directly into the promotion of end markets, which for them means more directly to avoid price wars in the end markets and to help them to make bigger sales the amount.