玩转营销就是企业生存的基本功,在某种意义上来说,一次营销的成功与否就是企业生存还是毁灭的分水岭。1915年,美国旧金山举办了盛大的巴拿马-太平洋万国博览会,中国贵州省茅台镇“成义”与“荣和”两家烧房,呈送茅台酒赴展。当年8月,眼看这届博览会的酒类评比就要结束,茅台酒却无人问津,参展的工作人员很着急。一天,几名评委来到农业展厅参观,中国工作人员急中生智,拿起一坛茅台酒朝 Fun marketing is the basic skills of business survival, in a sense, the success of a marketing business survival or destruction of the watershed. In 1915, the United States San Francisco held a grand Panama - Pacific World Exposition, Maotai Town, Guizhou Province, China, “Cheng Yi” and "Ronghe In August of that year, seeing the expo wine rating is coming to an end, Maotai no one is interested, exhibitors staff in a hurry. One day, several judges came to the agricultural exhibition hall to visit the Chinese staff in a hurry. They picked up a forum for Maotai Liquor