在经济全球化的历史进程中,人们对形象的问题越来越关注。这主要是由于,面对科学技术的现代化和社会关系的复杂化,各种社会力量为了生存与发展,都必须增强自己的竞争力与亲和力。而这似乎相矛盾的两种力都归之于“形象力”。因此,各类实践主体都不得不重视对自身形象的打造与提 In the historical process of economic globalization, people are paying more and more attention to the issue of image. This is mainly due to the fact that in order to survive and develop, various social forces must enhance their competitiveness and affinity in the face of the modernization of science and technology and the complicated social relations. The two seemingly contradictory forces are attributed to the “image force.” Therefore, all kinds of practice subjects have to pay attention to the creation and mention of their own image