从整体上看,2014年,中国汽车后市场的零售终端迎来了一次洗礼与教育。通过本刊“音改中国行”栏目的走访,以及《音响改装技术》杂志在全国的会员店反馈,2014年,在国家政策面收紧的背景下,截止9月中旬,前三季度国内绝大多数零售终端营业额相比去年同期普遍回落。本次调研涉及国内16个省市自治区的上百家零售终端,经营范围覆盖后装市场全行业,调研中,我们发现,尽管今年生意普遍受到影响,但一些消费热点也不断呈现,尤其电子产品普遍经营状况及利润贡献不错。 On the whole, in 2014, the retail terminal in China’s automobile market ushered in a baptism and education. Through the magazine’s “Voice to China” column visit, as well as “Audio Modified Technology” magazine store feedback in the country, 2014, in the context of national policy tightening, as of mid-September, the first three quarters Turnover of most retail outlets in China generally dropped compared to the same period of last year. The survey involves hundreds of retail terminals in 16 provinces in China. The business scope covers the entire after-market market. During the survey, we found that although the business was generally affected this year, some consumer hot spots continued to emerge. In particular, electronic products The general operating conditions and profit contribution is good.