【摘 要】
：
面对全球性金融风暴对橡胶机械需求造成的严重影响,桂林橡胶机械厂打出“产品差异化”及“营销国际化”两张王牌,成功抵御金融风暴的冲击,迎来首度开门红。2009年第一季度新
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面对全球性金融风暴对橡胶机械需求造成的严重影响,桂林橡胶机械厂打出“产品差异化”及“营销国际化”两张王牌,成功抵御金融风暴的冲击,迎来首度开门红。2009年第一季度新承接订单比2008年同期增长50%,自营创汇同比增长251%,实现利润同比增长84%。差异化是该厂产品研发的目标
Faced with the serious impact of the global financial turmoil on the demand for rubber machinery, Guilin Rubber Machinery Factory successfully played the first good opener against the impact of the financial turmoil by launching two trump cards called “Product Differentiation” and “Marketing Internationalization.” New orders received in the first quarter of 2009 increased by 50% over the same period of 2008, while self-operated foreign exchange earnings increased by 251% over the same period of the previous year, achieving a year-on-year 84% increase in profits. Differentiation is the goal of the plant product development
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