论文部分内容阅读
北京叫停地产广告违规用语北京市工商局海淀分局日前发布了上季度对违规广告的查处情况。其中9条房地产广告因使用“距×处×分钟车程(路程)”等以时间表示距离的违规广告语,被工商部门责令停止发布。据了解,目前有不少房地产广告违反《房地产广告管理条例》,以“距×处×分钟车程(路程)”表示距离,以模糊的概念误导消费者。例如有的广告语中说“距三环只需5分钟路程”,其实指的是小区到三环路的直线距离,而实际走起来则要绕上半小时的弯路。此外,一些广告中出现“买房后5年即可‘楼赚楼’”的措辞,含有升值或者投资回报的承诺,这都是广告法规中不允许的。
Beijing stop illegal advertising terms real estate ads Beijing Municipal Bureau of Industry and Haidian Branch recently released last quarter’s investigation of illegal advertising. Among them, nine commercial real estate advertisements were ordered to stop publishing due to the use of “illegal advertisement slogans” such as “X X X X minutes (distance)” indicating the distance. It is understood that there are many real estate advertisements in violation of “real estate advertising regulations” to “distance × × × minutes by distance (distance)” that the concept of vague consumer misleading. For example, some slogans say “just three minutes away from the Third Ring Road”, in fact, refers to the district to the Third Ring Road, the straight line distance, and actually go up to go around the winding half an hour. In addition, some advertisements contain the phrase “earn a floor for five years after buying a house”, promises of appreciation or return on investment are not allowed in advertising regulations.