在线食品商Peapod公司正在挖掘自己的服务潜力,使之成为在市场竞争中致胜的法宝。这些食品公司认为,它们所提供的在当地送货上门的服务,将成为它们在电子商务市场中进行竞争的主要优势。它们的送货司机可以在送鲜肉及蔬菜瓜果的同时,为用户运送处方药,干洗的衣物,餐馆所需的肉类,甚至还可可以是图书及CD等商品。 Peapod公司的Andrew Parkinson说:“以运送食品类商品为核心业务,就相当于在马路上停 Peapod, an online food company, is tapping into its own service potential, making it a magic weapon for success in market competition. These food companies believe that the services provided by them on-site delivery will be the main advantages for them to compete in the e-commerce market. Their delivery drivers can deliver prescription drugs, dry-cleaning clothing, meat for restaurants, and even books and CDs, while delivering fresh meat and vegetables. Andrew Parkinson of Peapod said: "The core business of delivering food products is equivalent to stopping on the street.