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自2000年起,CRM 成为各大媒体爆炒的最新话题,有关 CRM 的技术和方案文章铺天盖地,似乎人人都有一番见解。不幸的是,最近业界纷纷传来 ERP、CRM在企业接连遭遇失败的消息,犹如兜头一盆凉水,浇灭了许多美丽的承诺,令向来以专家面目示人的 IT 评论家和 IT 媒体不得不谨慎了许多。然而,什么是 CRM?至今未有定论。记者近日专程采访了美国艾克公司,希望以美国艾克在亚洲的 CRM 推广经验,为读者提供一点借鉴。CRM 概念不同记者:自 CRM 概念进入中国之后,我们听到了关于 CRM 的形形色色的不同解释,概念之多差异之大令人困惑。因此业界产生一种说法,各个厂商其实是从各自的优势领域出发宣传 CRM,例如硬件设备供应商会强调硬件,软件开发商则强调软件。
Since 2000, CRM has become the latest topic of all major media hype. The article on CRM technology and programs is overwhelming. Everyone seems to have some opinions. Unfortunately, recently, ERP and CRM have been reported to the enterprise in succession. It is like pouring cold water and pouring out many beautiful promises so that IT critics and IT media who have always demonstrated their expertise have had to A lot of caution. However, what is CRM? Has not been conclusive. Reporter recently made a special trip interviewed the United States Ike, I hope Ike in Asia CRM promotion experience, provide readers with a little reference. Different CRM Concepts Reporter: Since the concept of CRM entered China, we have heard all kinds of different explanations about CRM. There are so many confusing concepts. As a result, there is a saying in the industry that various manufacturers actually promote CRM from their respective strengths, for example, hardware equipment suppliers emphasize hardware and software developers emphasize software.