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驰名商标不仅在国内可以得到强有力的法律保护,在国际上依据《保护工业产权巴黎公约》也得到认可、保护。驰名商标属于一种无形资产,代表着优良的质量、质量的长期稳定性、对购买者心理享受的满足程度等,其蕴涵着巨大的经济价值和市场潜力,对消费者具有很强的吸引力。在市场经济体制日益完善和市场竞争日趋激烈的今天,争创驰名商标已为企业所共识。一、驰名商标的含义驰名商标是指享有较高声誉并为相关公众所熟知的商标。相关公众包括与使用商标所标示的某
Well-known trademarks not only have strong legal protection in the country, but also have been recognized and protected internationally according to the Paris Convention for the Protection of Industrial Property. Well-known trademarks belong to an intangible asset, representing excellent quality, long-term stability of the quality of the buyers to enjoy the degree of psychological satisfaction, which contains a huge economic value and market potential, has a strong appeal to consumers . Today, with the increasingly perfect market economy system and increasingly fierce market competition, it has become common understanding for enterprises to strive for famous trademarks. First, the meaning of well-known trademarks Well-known trademarks is to enjoy a high reputation and the public is well-known trademarks. The relevant public includes the use of the mark of the mark