低迷的日本杂志市场2004年,日本出版业在连续7年下滑之后,第一次出现了增长。但是,持续了二十几年的“杂志高图书低”——杂志销售额大于图书销售额的状况也发生了变化,也就是说,2004年1.3%的增长,全是图书的功劳,而没有杂志的贡献。如何使杂志摆脱低迷状态,如何重振杂志昔日的 Downturn in Japanese magazine market In 2004, the Japanese publishing industry saw its first growth after a slide of seven consecutive years. However, the magazine High Books Lost, which lasted for more than twenty years, also saw a change in sales of magazines larger than book sales, that is, the 1.3% growth in 2004 was entirely due to books, and no The contribution of magazine. How to make the magazine out of the doldrums, how to revitalize the magazine in the past