全媒体时代背景下,诞生于传统媒体时代的播音员主持人需要及时转变认识,找准自身角色定位,在继承传统播音主持艺术的基础上,积极探索全媒体时代的生存和发展空间。本文从全媒体的内涵和特点出发,对播音员主持人在全媒体时代背景下的角色定位进行了研究和分析。 Under the background of the all-media era, the presenters of the broadcasters born in the traditional media era need to change their understanding in time to identify their own roles. On the basis of inheriting the art of traditional broadcasting, they should actively explore the space for survival and development in the all media era. Based on the connotation and characteristics of all media, this paper studies and analyzes the role of presenters in the context of all media.