数据库营销在西方发达国家的企业中已相当普及,成为企业主动掌握市场、建立资源优势和竞争优势的有力工具如今,一句著名的广告词被越来越多的人所熟知,“市场营销和销售的风向真的变了,更多的企业转向了具有精益效果的数据库营销”。和以“广而告之”为特征的传统大众营销不同,数据库营销是企业通过管理客户信息,实施批量个性化的客户沟通策略,从而提升客户价值和企业盈利水平的新一代营销方式。 Database marketing in the western developed countries has become quite widespread in the enterprise, as enterprises take the initiative to grasp the market, building a resource and competitive advantage of powerful tools Today, a famous ad is more and more people are well-known, “marketing and The wind direction of sales has really changed, more companies turned to the lean effect of database marketing ”. Different from the traditional mass marketing characterized by “advertising ”, database marketing is a new generation of marketing mode that enterprise can improve customer value and enterprise profitability by managing customer information and implementing bulk personalized customer communication strategy.