企业文化作为一种新的社会现象,越来越多地为人们所认 识,它正在打破国界,在全世界兴起,成为现代企业改革、经济 发展、社会进步的标志之一。当前,随着世界经济一体化的进程 加快,企业的竞争越来越明显地表现在企业文化的较量上,优 秀的企业文化能够使员工凝聚在一起,帮助他们认同企业目 As a new social phenomenon, corporate culture is more and more recognized by the people. It is breaking the national boundaries and rising all over the world. It has become one of the hallmarks of the modern enterprise reform, economic development and social progress. At present, as the process of world economic integration accelerates, the competition of enterprises is more and more obviously manifested in the contest of corporate culture. The excellent corporate culture can bring employees together to help them identify with the enterprise