女性护肤品的使用目标是“美丽”(Beauty),男性护肤品的使用目标是“健康”(Heafthy)。由于定位的不同,男用护肤品的功效迥异于常规产品,在消费市场中日益瞩目。一、男性皮肤特点男性皮肤与女性皮肤的最大不同在于毛囊和皮脂腺发达,面部生有胡须。由于皮脂分泌旺盛,大多数男性的皮肤偏油性,毛孔易被油污堵塞形成粉刺或暗疮,若护理不慎,脸部常会留下凹洞疤痕。此外,头皮的皮脂过多还会引起头屑增多,甚至影响头发的健康甚至脱发。因此,男性护肤品的配方主要针对油性和粉刺等问题性肌肤,不同于以“美白”为目的的女性护肤品。而作为男性标志的胡须是男性护肤的重点,除 The goal of women’s skincare products is “Beauty,” and the use of men’s skincare products is “Heafthy.” Due to the different positioning, the effectiveness of men’s skin care products are different from the conventional products, which have drawn more and more attention in the consumer market. First, the characteristics of male skin Male skin and female skin is the biggest difference between the hair follicles and sebaceous glands, facial beard. Due to the strong sebum secretion, most men’s skin is oily, and the pores are easily clogged with oil stains to cause acne or acne. If care is not taken care, facial scars are often left behind. In addition, too much sebum in the scalp can cause dandruff to increase, and even affect the health of the hair and even hair loss. Therefore, the formula for men’s skin care products mainly targets the problem skin such as oily and acne, unlike the skin care products for the purpose of “whitening”. As a male sign beard is the focus of men’s skin care, except