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“新闻宣传必须坚持党性原则，牢牢把握正确舆论导向”，这是党的十四届六中全会强调的一个十分重要的思想。江泽民总书记多次讲话，把坚持正确舆论导向的重要性、紧迫性，提高到前所未有的高度，这是对中国和前苏联、东欧新闻界历史教训的深刻总结。结合对1989年的北京政治风波和近年来新闻界的一些错误观点与倾向的分析，文章指出：舆论导向的错误，盖源于理论导向的错误。进入90年代以来，资产阶级自由化的新闻理论观点已得到遏制，但从深层次看，一些问题并没有完全解决。这些问题主要是：淡化党性，在党性与人民性问题上宣传二元论；鼓吹舆论多元化，非党报可与党的政策不一致；不讲党性，不讲“政治家办报”，而讲“新闻是商品”，“读者（听观众）是上帝”；反对把哲学概念引进新闻学；不同意新闻要把握“本质真实”、“总体真实”……。文章强调正确的舆论导向来自正确的理论导向，必须始终坚持以马列主义、毛泽东思想和邓小平建设有中国特色社会主义理论为指导。
“Press and propaganda must uphold the principle of party spirit and firmly grasp the correct direction of public opinion,” which is a very important idea emphasized by the 6th Plenary Session of the 14th Central Committee of the Party. General Secretary Jiang Zemin’s repeated speeches that heightened the importance and urgency of adhering to correct public opinion to unprecedented heights is a profound conclusion to the historical lessons of China and the press in the former Soviet Union and Eastern Europe. Combined with the analysis of the political turmoil in Beijing in 1989 and some erroneous views and tendencies of the press in recent years, the article points out that the mistake of public opinion orientation stems from the error of theoretical orientation. Since the 1990s, the news theory viewpoint of bourgeois liberalization has been checked, but at a deeper level, some problems have not been completely solved. These issues are mainly: to dilute the party spirit, to promote dualism on the issues of party spirit and people’s democracy; to advocate pluralism in public opinion and non-communist party policies that are inconsistent with the party’s policies; to say no to party spirit, not to mention “politicians running newspapers” “” The reader (listening to the audience) is God “; oppose the introduction of philosophical concepts into journalism; disagree with the fact that news should grasp the” essence of reality “and” the reality of the whole ". The article emphasizes that correct guidance of public opinion comes from the correct theoretical guidance and must always adhere to the guidance of Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping’s theory of building socialism with Chinese characteristics.