随着报纸、电视的繁荣,特别是微信、微博各种自媒体的兴起,广播电台受到了前所未有的冲击,处于最基层最弱势的县级广播电台更是举步维艰。县级电台如何在激烈的媒体竞争中挣得一席之地,笔者认为,就是充分发挥县级广播电台的地域优势,传播好本土文化,用本土文化这个根来系住听众。一、突出地方文化特色,走“本土化”之路人们常常说,地方台没有地方特色就不足以立台。这个“特色”可以有很多含义,但是笔者 With the rise of newspapers and television sets, especially the rise of WeChat and Weibo since the media, radio stations have been hit harder than ever before. It is even more difficult for them to be located at the most disadvantaged grass-roots radio stations at the grassroots level. How county-level radio stations make a foothold in the fierce media competition, I think, is to give full play to the geographical advantages of county-level radio stations, spread good local culture, with local roots to cling to the audience. First, highlighting the local cultural characteristics, go “localization ” road People often say that local stations without local features will not be enough to establish Taiwan. This “features ” can have many meanings, but the author