经济的不断推动使得消费者需求不断趋于多样化、个性化,当今各企业都面临着一个不断变化又难以预测的市场。在供应链管理模式下,企业的总成本、交货率、生产周期、生产率、以及核心企业的资产增长率都有大幅度提升,供应链管理优势日益突出的同时也显现出了一定的问题,其中牛鞭效应就是一个影响制造企业供应链的整体绩效的重要因素。 The continuous promotion of economy makes the demand of consumers continue to diversify and individualize, and now all enterprises are facing a constantly changing and unpredictable market. Under the mode of supply chain management, the total cost of enterprise, delivery rate, production cycle, productivity and the growth rate of assets of the core enterprises have greatly improved, the advantage of supply chain management has become increasingly prominent, but also shows some problems, The bullwhip effect is an important factor affecting the overall performance of the manufacturing enterprise’s supply chain.