20世纪二三十年代上海得到快速发展,商业尤其发达,商品琳琅满目,那时的人只要有足够的金钱,便可以买到自己想要的东西。消费不仅可以满足人们基本的物质需要,也可以满足精神欲望。不仅如此,消费也拉动了当时上海整体的经济发展,促进了文化产业的繁荣。消费文化与享乐主义交织下催生《申报》广告的诞生上海作为中国重要的沿海城市,其地理位置优越,属于中国 In the twenties and thirties of the twentieth century, Shanghai enjoyed rapid development. Commercial development was especially successful with an array of commodities. People at that time could buy what they wanted, as long as they had enough money. Consumption can not only satisfy people’s basic material needs, but also satisfy their spiritual desires. Moreover, consumption also stimulated the overall economic development of Shanghai at the time and promoted the prosperity of the cultural industry. The birth of “Shenbao” advertising under the interweaving of consumer culture and hedonism As an important coastal city in China, Shanghai enjoys a superior geographic location and belongs to China