当前,国产安防产品的价格普遍低于国外产品,除了成本原因外,更多的因素是我们产品的无形资产价值即品牌价值远低于国外产品。曾有资深安防人士说过:“我们输就输在没有无形资产上”。中国的产品在国际市场上一度被贬称为“廉价货”,原因就在于没有品牌。 At present, the prices of domestic security products are generally lower than those of foreign products. Besides cost reasons, more factors are the intangible assets value of our products, that is, the brand value is much lower than that of foreign products. There have been senior security officials said: “We lose lose in the absence of intangible assets.” Chinese products in the international market was once devalued as “cheap goods”, the reason is that there is no brand.