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伴随着国家经济与社会的发展,人们的生活条件与质量日益提升与改善,服务营销策略在企业竞争和社会需求中的作用也不断凸显,其中,汽车行业就是一个典型例子。行业服务营销已成为市场竞争的主流,汽车行业在这一形势之下,改变原来汽车产品营销策略,导入汽车服务营销理论,有利于提高汽车行业的核心竞争力。
With the development of the country’s economy and society, people’s living conditions and quality are improving and improving day by day. The service marketing strategy also plays an increasingly prominent role in business competition and social needs. Among them, the automobile industry is a typical example. Industry service marketing has become the mainstream of market competition. Under this circumstance, the automotive industry has changed its original marketing strategy of automobile products and introduced the theory of automobile service marketing, which helps to improve the core competitiveness of the automobile industry.