随着利好政策的陆续出台,跨境电商前景一片光明,但假货等严重影响消费者利益的现象层出不穷。本文在分析跨境电商发展现状及假货现象的基础上,提出监管部门和品牌商建立合作,建立消费者投诉平台,对跨境企业和产品实施分类管理,并及时公布黑名单等措施。 With the introduction of good policies one after another, the prospects of cross-border e-commerce are bright, but phenomena such as fakes that affect consumers’ interests are endless. Based on the analysis of the current situation of development of cross-border e-commerce and the phenomenon of counterfeit goods, this paper proposes such measures as the cooperation between regulators and brands, the establishment of consumer complaint platforms, the classification management of cross-border enterprises and products, and the timely publication of blacklists.