一个新产品投入市场后,必须要一个响当当的金字招牌,这样才能最大限度地获得目标消费群体的热情认知和一致认同。倘若没有一个众人皆知的品牌,再好的质量、再优的性能、再美的外观也会因“名份”间题而遭受市场冷落。 时下,品牌的巨大功效已被众多的工商业人士所觉察,并达成了“品牌就是市场,品牌就是效益,品牌就是利润率,品牌就是竞争力”的共识。可是,在品牌经营的具体操作过程中,有一种看似无坚不摧、实则遗害无穷的人 A new product into the market, we must have a resounding gold sign, so as to maximize access to the target consumer groups enthusiasm awareness and consensus. Without a well-known brand, even the best quality, then excellent performance, then the United States will be the appearance of “name” problem suffered from market neglect. Now, the great effect of the brand has been perceived by many business people and reached a consensus that “the brand is the market, the brand is the profit, the brand is the profit rate, the brand is the competitiveness”. However, in the specific operation of the brand management process, there is a seemingly invincible, but in fact the infinite man