一、研究问题与范围化学工业出版社是一家专业性较强的出版,出版领域以科技类图书为主,本文以电子书的线销售业务为研究对象,主要分析专业图书消者的购买行为。因为在电子书的在线销售业务中,电子书的择、购买、支付和下载全部流程都是在互联网上行的,涉及的消费者首先应该是一 First, the research issues and scope Chemical Industry Press is a highly specialized publishing, publishing area of ​​science and technology books, this article takes the e-book sales business as the research object, the main analysis of professional book consumer buying behavior. Because in the e-book online sales business, e-book selection, purchase, payment and download all the processes upstream on the Internet, the consumers involved should first be a