学术期刊必须面向市场,走向市场已是不争的事实。市场营销在办刊过程中越来越被强调和重视。学术期刊在面向未来的生存和发展中需要市场营销。但是,学术期刊作为提供高层次精神食粮的特殊商品,自有其独特的市场构成和运行规律。它既要融入市场,又不能完全以一般的市场营销手段 Academic journals must face the market, to the market is an indisputable fact. Marketing in the process of running more and more stressed and attention. Academic journals need marketing in the future survival and development. However, as a special commodity that provides high-level spiritual food, academic journals have their own unique market structure and operating rules. It is necessary to integrate into the market, but also not entirely with the general marketing tools