本文阐释了景点牌示解说的定义及功能,以功能翻译理论为框架讨论景点牌示的文本特点和翻译策略,通过具体案例分析中英文牌示解说的文本功能特点与差异,进而提出中文景点牌示的英译应以传达信息内容为主,并顾及国外旅游者的心理感受和认知欣赏习惯,符合英语语言的表达方式。 This paper explains the definition and function of the scenic spot sign interpretation, discusses the text features and translation strategies of the scenic spot signboard with the frame of functional translation theory, analyzes the textual features and differences of the Chinese and English sign interpretation through concrete cases, and then proposes the English translation of the Chinese scenic spot signage Should be to convey the main content of information, and take into account the psychological feelings of foreign tourists and cognitive habits, in line with the English language of expression.