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在西方,商业电视和公共电视分得十分清楚,而我国,没有商业电视和公共电视的明确划分。在目前环境下,电视界和理论界关注的共同热点是电视如何更好地实现产业化与融合发展,而对电视公共性有所忽视,比如在对农电视传播方面,就没有得到应有的重视。从公共经济学的理论来看,对农电视传播应该属于公共服务,有着特殊的政策待遇,而在现实运行过程中,更多的是简单地交给市场,缺少应有的公共干预,这不利于促进“三农”的发展。
In the West, commercial television and public television are well-demarcated, and in our country, there is no clear division between commercial television and public television. In the current environment, the common hot spot that the television industry and theorists pay close attention to is how to realize the industrialization and integration development of television better, while neglecting the publicity of television, for example, Pay attention. From the perspective of public economics, the dissemination of agricultural television should belong to public service and have special policy treatment. In the actual operation process, it is more simply given to the market, which lacks due public intervention Help to promote “three rural ” development.