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新《商标法》及《商标法实施条例》自2014年5月1日正式实施以来,驰名商标持有人均能自觉遵守商标法律规定和国家工商总局《关于执行修改后的<商标法>有关问题的通知》(工商标字[2014]81号,以下简称《通知》)要求,在商业活动中,停止使用驰名商标字样。对新《商标法》实施之前已经投放市场,带有驰名商标字样的商品、包装、装潢等,能够主动采取下架、召回、更换、遮贴等补救措施,确保销售的商品或提供的服务符合法律规定。然而,笔者在近期的执法实践中惊奇地发现,
Since the implementation of the new Trademark Law and the Regulations for the Implementation of the Trademark Law since its formal implementation on May 1, 2014, all well-known trademark holders have been able to conscientiously abide by the provisions of the trademark law and the SAICM Issues on the Implementation of the Amended Trademark Law (Trademark Zi [2014] No. 81, hereinafter referred to as the “Circular”), it is required to stop using the well-known trademark in commercial activities. Before the implementation of the new Trademark Law has been put on the market, with well-known trademarks of goods, packaging, decoration, etc., can take the initiative to take shelves, recalls, replacement, cover and other remedial measures to ensure the sale of goods or services provided in line with by law. However, in the recent law enforcement practice, I was surprised to find that,