聚焦于单一品类,使之成为该品类中餐的代名词,愈来愈受到资本的青睐,除了西少爷,小恒水饺、遇见小面等单品类餐饮,也陆续拿到了融资。说起洋快餐,很多中国消费者固化地认为,必胜客就是比萨的代名词,肯德基善于做炸鸡,麦当劳长于做汉堡。但丰富多彩的中餐,提起某个品类,消费者很难想到有一个品牌。消费升级,带来了新机会,也让资本热衷于投资这类聚焦于某一品类的餐饮创业者。在投资者看来,创始人有能力把产品、品类进行改造,实现品牌化,然后借助资本运作变成未来连锁企业。 Focus on a single category, making it a synonym for the category of Chinese food, more and more by the capital of all ages, in addition to the West Lord, Xiaoheng dumplings, face to face single-category catering, have gradually got the financing. Speaking of Western fast food, many Chinese consumers think Cured Pizza Hut is synonymous with Pisa, KFC is good at making fried chicken, McDonald’s longer than making burgers. But colorful Chinese food, mention a certain category, consumers can hardly think of a brand. The escalation in spending has created new opportunities and has also made capital keen to invest in this type of catering entrepreneur focused on a particular category. In the eyes of investors, the founders have the ability to transform their products and categories into branding and then use the capital to become the future chain.