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法国百年茶品牌Mariage Freres,以典雅高贵和富有艺术气息的风格,为茶叶爱好者所青睐.文章阐述Mariage Freres如何通过其标志设计、产品包装、店堂布置等成功塑造品牌形象,以及其时尚风格和设计思路的表现方式、与消费者沟通的方向与技巧等,以探索百年茶品牌的魅力.
Mariage Freres:r融合品味与趣味打造“茶中爱马仕”
【摘 要】
：
法国百年茶品牌Mariage Freres,以典雅高贵和富有艺术气息的风格,为茶叶爱好者所青睐.文章阐述Mariage Freres如何通过其标志设计、产品包装、店堂布置等成功塑造品牌形象,以
【机 构】
：
浙江大学,浙江 杭州 310058
【出 处】
：
中国茶叶
【发表日期】
：
2021年6期
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