新媒体的迅猛发展,打破了电视媒体长期以来的渠道垄断,不仅培养了大量的年轻受众群,而且跟传统媒体相比,新媒体在某些方面拥有的自由度令后者望尘莫及。在新媒体发展壮大的过程中,传统媒体不得不以竞合发展的姿态融入新媒体,对新媒体输出内容,借助新媒体扩大自身影响力,这在结果上对新媒体形成了一种帮扶。本就拥有庞大用户自制内容的新媒体如虎添翼,疯狂成长,甚而威胁到了传统媒体的生存根基。看来与新媒体合作这一 The rapid development of new media has broken the channel monopoly of the television media for a long period of time. It has not only cultivated a large number of young audiences, but also has some aspects that the new media has more freedom than the traditional media. In the course of the development and growth of new media, traditional media have to integrate themselves into new media with the attitude of competing for development. They are able to expand their influence on the output of new media and make use of new media. This has helped to form a new medium for media. . The new media, which has a huge amount of user-generated content, is even more powerful and grows wildly, threatening the very foundation of traditional media. It seems that this new media cooperation