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截至2012年12月底,我国手机网民数量近4.2亿,在网民中的占比为74.5%,已超过传统PC网民数量。移动互联网从时空上大大拓展了金融服务的边界,通信运营商、第三方支付机构加速布局,抢占市场先机。在这场移动金融蛋糕的争夺战中,银行业金融机构如何在发挥自身优势的基础上,加快转型与创新,探索移动化应用新模式,以取得更大的主动权?
As of the end of December 2012, the number of mobile Internet users in China nearly 420 million, accounting for 74.5% of Internet users, has exceeded the number of traditional PC Internet users. Mobile Internet has greatly expanded the boundaries of financial services from time and space. Communication operators and third-party payment agencies have accelerated their deployment and seized market opportunities. In this battle for mobile financial cake, how can banking financial institutions accelerate their transformation and innovation based on their own advantages and explore new modes of mobile application in order to gain greater initiative?