“精准,更精准一些。”这是广告不断追求的境界。要让广告更有效果,最重要的是找到“想看你这类产品广告的、能主动点击这类广告的一群人”。如果一个网站PV值(查看页面数量)很高,但是浏览的用户没有形成固定的受众群体,就很难吸引广告商的青睐,因为他不知道自己在给谁做广告。 “Accurate, more accurate.” This is the constant pursuit of advertising realm. The most important thing to make your ads more effective is to find a group of people who “want to see your ads on these products and who can click on them.” If a site’s PV value (the number of viewed pages) is high, but the browsing user does not form a fixed audience, it is difficult to attract advertisers because he does not know who to advertise.