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战略联盟是企业为了应对日益激烈的市场竞争,而采取的战略决策。它使企业之间的竞争关系由“零和博弈”走向“合作博弈”。作为一种现代企业组织形式,它是资源和知识的重要来源,也是竞争优势的重要来源。战略联盟对于提升企业的竞争力、降低企业的经营风险、实现规模经济具有很大的推动作用。但是战略联盟失败率一直很高,其主要原因就是因为联盟过程中存在着多种风险。文章通过分析联盟风险及其产生原因,提出在联盟实施过程中对风险加以防范。
Strategic alliances are strategic decisions taken by enterprises in response to the increasingly fierce market competition. It makes the competition between enterprises from “zero-sum game ” to “cooperative game ”. As a modern enterprise organization form, it is an important source of resources and knowledge, but also an important source of competitive advantage. Strategic alliance is of great promotion to enhance the competitiveness of enterprises, reduce business risks and achieve economies of scale. However, the failure rate of strategic alliances has always been high, mainly because of the many risks involved in the alliance. By analyzing the alliance risk and its causes, this article puts forward the precaution of risk in the process of the alliance.