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要取得大订单谈判的成功,必须在销售中建立优势谈判地位,谈判前制定好谈判策略,并且用高超的技巧,在谈判桌边有效控制大订单谈判过程。在在上一课中,我们探讨了价格谈判技巧。在很多大订单销售中,最后需要谈的不仅仅是价格,还有很多交易条件要一起协商,因此,所用技巧和价格谈判会有所差别。在这一课中,我们会和大家一起交流如何进行大订单谈判。
In order to achieve the success of large-scale order negotiations, it is necessary to establish a dominant negotiation position in sales, negotiate a negotiating strategy before negotiation, and use superb techniques to effectively control the process of large-scale order negotiations at the negotiating table. In the previous lesson, we explored price negotiation techniques. In many large order sales, it is not only the price that needs to be talked about. There are also many trading conditions to negotiate together. Therefore, the skills used and the price negotiations will be different. In this lesson, we will share with you how to negotiate large orders.